Launching an email sequence when starting out can quickly feel like a puzzle: too many tools, too many choices, no budget. However, it’s one of the most effective levers to convert visitors into loyal customers. What if you could set everything up for free, without sacrificing quality or spending days? In this article, we present you with the best free tools to create, send, and automate your first email sequence. It’s up to you: follow the guide.
The essentials for building a free email sequence
Creating a high-performing email sequence without spending a dime is entirely possible — as long as you choose the right tools. Here are three types of essential tools, all available for free, that will help you lay the foundation for an effective emailing system, even if you’re just getting started.
1. Dripiq – The intelligent assistant for writing your emails
Writing an email sequence is often the most intimidating step. Lack of inspiration, fear of writing “off the mark,” difficulty organizing ideas… Dripiq addresses these issues with an approach assisted by artificial intelligence. With just a few simple questions, the platform helps you generate a complete sequence tailored to your target and your goal (welcome sequence, follow-up, onboarding, etc.).
The benefit: you save time while maintaining control over the tone and message. Unlike traditional generators, Dripiq does not replace the human touch; it does the heavy lifting so you can focus on what matters: strategy and personalization.
2. MailerLite or Brevo – Two solutions to send your emails for free
Once your emails are written, you still need to send them. MailerLite offers a generous free plan (up to 1,000 subscribers and 12,000 emails per month) with a clear interface, basic automation, and a user-friendly visual editor.
On its part, Brevo (formerly Sendinblue) offers unlimited emails, an integrated CRM, and the ability to manage multiple contact lists. It’s a relevant choice if you want to structure your database from the start.
3. Mailchimp or ConvertKit – To capture your first contacts
Before launching your sequence, you need to collect emails. Mailchimp, with its integrated forms and customizable landing pages, remains a reliable choice. ConvertKit, more focused on content creators, makes it easier to set up simple and effective forms.
Both offer a free version that allows you to start without friction, with a smooth integration into the emailing tools mentioned earlier.
How to combine them to launch your first sequence?
Now that you have identified the right tools, the next step is to make them work together to obtain a clear, coherent, and automated email sequence. Here’s a simple action plan to follow, even without technical experience.
Step 1: Write your sequence with Dripiq
First of all, define the objective of your sequence: welcoming new sign-ups, re-engaging inactive prospects, or guiding a customer after a purchase. Then, let Dripiq assist you. The tool guides you step-by-step to generate a logical sequence of messages, with a tone suited to your audience.
For example, for a welcome sequence, Dripiq can produce:
- Day 0: welcome message and promise
- Day 2: introduction of your service
- Day 5: call to action or offer
You get a clear base that you can then refine to fit your image.
Step 2: Integrate the emails into MailerLite or Brevo
Once the content is ready, copy it to your sending platform. With MailerLite or Brevo’s visual editor, you can structure your emails, add buttons, customize the sender’s name, and more.
Then schedule each message according to the rhythm defined with Dripiq.
Step 3: Connect your sign-up form
Use Mailchimp or ConvertKit to create a form or sign-up page. Connect it to your emailing tool so that each new sign-up automatically enters the sequence.
Creating a high-performing email sequence requires neither budget nor technical expertise. With the right free tools, you lay the groundwork for an effective strategy starting today. Go for it, test, adjust: your first results will come quickly.
